After a product is put on the shelf, how is it bought by consumers?
——This question can be expanded to: Who will buy it? Why buy?
Who are our competitors?
——This question can be expanded to: Are our competitors other brands in the same category camp, substitutes with similar functions, eager entrants preparing to enter, or are they hesitant thoughts in the minds of consumers?
These two big problems are the origin of moving pins.
How to solve the moving pin problem from the starting point? That is the mission of this book.
This book has gathered the author's many years of experience and wisdom. It is told in three chapters, from "how to sell products" to "how to ensure that products sell well" and "how to make your business prosperous". It provides a wealth of cases and specific methods, starting from the beginning and deciphering the secrets for you.
Reader comments
This book provides many practical methods. The author is experienced and has a deep understanding of dynamic marketing issues. The cases in the book are also very rich, and I learned a lot of marketing knowledge. I think this book is very helpful to sales people and is worth reading.
This book provides many practical methods. The author is experienced and has a deep understanding of dynamic marketing issues. The cases in the book are also very rich, and I learned a lot of marketing knowledge. I think this book is very helpful to sales people and is worth reading.