This book describes the interactive relationship between e-commerce retail sellers and consumers in a detailed and vivid way, helping retail brand execution teams to re-understand the complete operating structure and vivid details of the e-commerce retail market.
The content of this book covers many fields such as brand planning, product system design, marketing management, sales scene construction, team building, e-commerce development trends, etc. It covers a wide range of topics, focusing on the present and looking forward to the future. It has both a high degree of theoretical exploration and detailed practical guidance. It deeply analyzes the business philosophy and operating methods of "strengthening the stronghold and fighting the blind battle", and is a good consultant for e-commerce retail managers and execution teams.
Reader comments
Zidao's theory reminds me of "Know yourself and the enemy, and you will be invincible in a hundred battles" in "The Art of War" by Sun Tzu. His analysis of the nature and operational logic of e-commerce is really to the point. I think this book is not only suitable for e-commerce executives, but also of great help to e-commerce practitioners.
Zidao's theory reminds me of "Know yourself and the enemy, and you will be invincible in a hundred battles" in "The Art of War" by Sun Tzu. His analysis of the nature and operational logic of e-commerce is really to the point. I think this book is not only suitable for e-commerce executives, but also of great help to e-commerce practitioners.