Deep distribution is a marketing strategy and market operation model created by Chinese companies based on the characteristics of the Chinese market. In my country's multi-level three-dimensional market, manufacturers control the channel value chain and extend their management tentacles to the retail dealer level and other sites where customers are located; they are deeply rooted in the market and work intensively to explore customer needs and build regional market competition barriers. After the advent of the Internet era, deep distribution, as an open system, has made new progress in terms of overall consideration of three-dimensional channels and mutual channeling between online and offline channels. Practice has proved that in-depth distribution is a powerful weapon to promote sales growth; it is the best practice of Chinese enterprise marketing and its contribution to the world.
The author is one of the earliest experts involved in in-depth distribution practice in my country. As an advocate, promoter and witness of deep distribution, the author's summary and analysis of deep distribution have both historical value and practical reference significance. The book includes six parts: channel value chain, channel mode selection, channel strategy and channel management, retail dealer management, best practices for in-depth distribution, and marketing team building, embodying the internal logic of "concept-strategy-operation".
The book is strategic, practical and full of business wisdom. It is suitable for business leaders, marketing managers, MBA and EMBA students to read. It seems that it can be said that all companies with dealers (agents) should read this book.
Reader comments
This book is very practical! The in-depth distribution strategy it introduces is really powerful and is a unique creation of Chinese companies! The author also shared a lot of practical experience, which is very helpful for corporate marketing. I especially like the parts about channel management and dealer management, which I find very enlightening. Moreover, this book also mentions new developments in the integration of online and offline, which is very advanced with the times. In short, I think anyone who runs a business can read this book and will definitely gain something!
This book is very practical! The in-depth distribution strategy it introduces is really powerful and is a unique creation of Chinese companies! The author also shared a lot of practical experience, which is very helpful for corporate marketing. I especially like the parts about channel management and dealer management, which I find very enlightening. Moreover, this book also mentions new developments in the integration of online and offline, which is very advanced with the times. In short, I think anyone who runs a business can read this book and will definitely gain something!