Shopping Mall Fresh Food Management

Introduction to Fruit and Vegetable Operations Fruit and vegetables are an extremely important department in the entire fresh food department, which is why this book gives priority to the operations of the fruit and vegetable department. The vegetables, fruits, and grains sold by the fruit and vegetable department are all foods that people must buy every day. Therefore, the quality and price of fruits and vegetables have become the most sensitive thermometers for the quality and price of the fresh produce department products. There is a famous saying in business: fruits and vegetables drive meat and seafood, and meat and seafood drive bread and cooked food. It can be seen that the fruit and vegetable department plays a leading and image role in the entire fresh produce department. The main operational goal of the fruit and vegetable department is to attract customers, drive consumption, and create high turnover with high-quality, low-priced products. Focusing on this goal, the operating style of Fruits and Vegetables is "short, flat and fast". "Short" means a short turnover cycle. The faster the turnover, the fresher the goods. "Fair" means low prices, and often sensational low prices appear, which greatly stimulates sales and strongly establishes an image of affordable prices.