This is an era of serious involution, and each of us is trapped in it. If we do not wake up and take effective measures to fight against involution, each of us and even the entire society will become a victim. This is a practical guide to anti-involution written for individuals and enterprises. The author combines his many years of thinking and Hengke's years of development experience and lessons to summarize a set of anti-involution methodologies that have been proven to be effective. From analyzing phenomena, exploring the essence, giving solutions, and emphasizing the difficulties and key points in practice, this book gradually explains involution and anti-involution. Firstly, it progressively analyzes the ubiquitous involution phenomenon from individuals, enterprises to society at all levels, as well as the serious impact of involution, pointing out that involution is a low-level complexity and an ineffective competition; secondly, it deeply explores the nature of involution, pointing out that involution comes from excessive desire and pursuit of retreat, and is a manifestation of homogenization, homologation, homophily, shallow structure, and falsification of mission, and proposes strategic methods to overcome involution. The needle; then, it gives six major methods for enterprises and individuals to fight involution - mission trueness, value prominence, system-wide differentiation, bottom-level reconstruction, external thinking guidance, fresh means, and advocates the use of values to reconstruct value to resist the damage caused by involution; finally, it emphasizes the true essence of anti-involution - "from small self to big self" and "from competition to game", which is the commonality of all successful companies.
Reader comments
The "involution" phenomenon mentioned in this book is really resonant! Just like when I take care of my family and do housework at home, I am as busy as a spinning top every day, but I never seem to be finished. The "involution" mentioned in the book is this kind of low-level complexity that traps people in ineffective competition. However, the book also gives anti-involution methods, such as making the mission more realistic, which made me think about what my family mission is. Maybe I can have a clearer direction in life instead of being led by trivial matters. I think this book is very inspiring not only for individuals, but also for companies!
The "involution" phenomenon mentioned in this book is really resonant! Just like when I take care of my family and do housework at home, I am as busy as a spinning top every day, but I never seem to be finished. The "involution" mentioned in the book is this kind of low-level complexity that traps people in ineffective competition. However, the book also gives anti-involution methods, such as making the mission more realistic, which made me think about what my family mission is. Maybe I can have a clearer direction in life instead of being led by trivial matters. I think this book is very inspiring not only for individuals, but also for companies!