Nie Shu is a young man who has hit rock bottom after a breakup. The only way he can think of to make money is to open a fried chicken shop and cater to young people's tastes. But starting such a business is no easy task: both finding a location and attracting customers stand in his way.
Fortunately, he has the help of Sun Caicai and Nie Yuan. Through one innovation after another, they turn a tiny storefront into a much bigger business, eventually even getting featured in magazines and the media.
For an ordinary person like Nie Shu, fame is not necessarily a good thing. He is timid, introverted, and poor at expressing himself, and he has no idea what to do with the huge crowds of customers.
Then a mysterious young woman appears, and they get into livestreaming, selling products, and online business. Their little fried chicken shop shines with new life thanks to social media.
Step by step, Nie Shu overcomes his shortcomings and finally takes his place on the stage that belongs to him.
