This book is written based on the principles of action orientation, task guidance, integration of learning and doing, and integration of theory and practice. It is divided into seven chapters: "Overview of Agricultural Products Marketing", "Product Strategies in Marketing Mix", "Price Strategies in Marketing Mix" and "Promotion Strategies in Marketing Mix".
Reader comments
The author Zhao Xueping must be very experienced in agricultural product marketing, and the knowledge in the book is both professional and easy to understand. I especially like the part about marketing strategies in the book, which will be of great help to me in choosing agricultural products for my babies in the future. This book is very suitable for new mothers like me, highly recommended!
The author Zhao Xueping must be very experienced in agricultural product marketing, and the knowledge in the book is both professional and easy to understand. I especially like the part about marketing strategies in the book, which will be of great help to me in choosing agricultural products for my babies in the future. This book is very suitable for new mothers like me, highly recommended!