Su Yu transmigrates to the Tang Dynasty, where he becomes a lowly live-in son-in-law. From the start, he loses the family fortune and bears a host of sins.
Relying on his extensive knowledge and professional skills, he opens a clothing shop that is a hit from day one. From then on, Su Yu rises without limit.
He takes down Yang Jinhe, reclaims the family estate, and clears his name, only to be drawn into a factional struggle and nearly killed by Li Yuanji. Fortunately, the Xuanwu Gate Incident breaks out, allowing Su Yu to escape disaster and trample Li Yuanji underfoot.
Afterward, he earns Li Shimin's deep esteem. Backed by the entire court, he ultimately becomes the Tang Dynasty's foremost financial magnate!