This book includes inspecting McDonald's roadside restaurants, signing a contract with the McDonald's brothers, carefully inspecting newly opened stores, investigating and solving problems found, recruiting talented people to work together, working together to overcome difficulties, taking risks to buy McDonald's, creating new service methods, establishing a university to train employees, McDonald's R&D laboratory, etc.
Reader comments
I especially like the protagonist Lei. He has had a dream since he was a child, and he is not afraid of difficulties and works hard to realize his dream. Moreover, he has a good business acumen and can discover business opportunities in daily life. However, I don't really like those who call Ray a "visionary" because they fail to see Ray's hard work and talent. Overall, this is a book worth reading, especially for those who want to start a business.
I especially like the protagonist Lei. He has had a dream since he was a child, and he is not afraid of difficulties and works hard to realize his dream. Moreover, he has a good business acumen and can discover business opportunities in daily life. However, I don't really like those who call Ray a "visionary" because they fail to see Ray's hard work and talent. Overall, this is a book worth reading, especially for those who want to start a business.