"Development Communication Theory and Methods" brings together the author's insights and experiences in the research and teaching practice of development communication at home and abroad for more than 20 years. It is a theoretical work on development communication that integrates the essence of Chinese and foreign knowledge for graduate students and senior undergraduate students in communication. It not only focuses on the integrity of the theory, but also pays attention to the transferability of theory to practice. It is also a development communication monograph that combines theory with practice. The book is divided into eight chapters. Chapters 1 and 2 discuss the origin, development process and branch overview of the academic school; Chapter 3 discusses Farrell's participatory communication model and participatory communication strategies of development communication; Chapters 4 and 5 discuss innovation promotion theory and innovation promotion cases; Chapters 6 and 7 discuss persuasion theory and social marketing theory; Chapter 8 discusses development communication planning principles and methods and development communication case analysis.
Reader comments
This book is really useful! For a courier like me who travels around the city, it provides a lot of knowledge about communication theories and methods. The content in the book is both professional and easy to understand, which gave me a deeper understanding of communication studies. Especially the parts of innovative promotion and social marketing remind me that our express delivery industry also needs continuous innovation and promotion. Moreover, the book also shares many cases, which are very interesting and made me learn a lot. However, I kind of hate the parts where the theory is too obscure and it's a bit hard to read. Overall, this is a book worth reading.
This book is really useful! For a courier like me who travels around the city, it provides a lot of knowledge about communication theories and methods. The content in the book is both professional and easy to understand, which gave me a deeper understanding of communication studies. Especially the parts of innovative promotion and social marketing remind me that our express delivery industry also needs continuous innovation and promotion. Moreover, the book also shares many cases, which are very interesting and made me learn a lot. However, I kind of hate the parts where the theory is too obscure and it's a bit hard to read. Overall, this is a book worth reading.