Category Management

"Category Management" is a masterpiece led by Dr. Harris, the "Father of Category Management", and Zhang Zhiqiang, the "Pioneer of Category Management in China". It is also the first practical work on category management that can be implemented in China. Starting from the principles of category management, this book authoritatively explains the three principles, six elements, and eight steps of category management for the first time. It also rethinks and constructs retail management methods. It proposes the category management method of omni-channel retail for the first time, with both scientific and innovative content. Not only from an international perspective, but also integrated with Zhang Zhiqiang's 30 years of practical experience in China's retail industry, it is more in line with the actual needs of Chinese retail companies. It can truly help Chinese companies reconstruct their retail business systems, allowing retail companies to be efficient in product selection, pricing, display, and promotion, thus creating an era of professional retail operations.