My Ice Castle Makes Harbin a Sensation

After transmigrating, Su Chen discovers that he has become the youngest director of the Bureau of Culture and Tourism.

At the same time, the Erbin Culture and Tourism Festival kicks off, and his superiors order him to turn Erbin into a nationally renowned tourist city.

Erbin lies in the northeast, where people traditionally hunker down for the winter.

Why would anyone from the south go out of their way to come to Erbin and freeze?

But just then, the System activates, and Su Chen is shocked to discover that he has awakened the Creative Planning System.

When visitors to the Ice and Snow World demand refunds, Su Chen waves a hand and grants them.

When he meets a young woman from the south, he gives her an affectionate nickname: “Little Southern Potato.”

Erbin becomes a sensation. This once-forgotten place comes alive, as if an old big brother long left behind has finally been remembered.

Rolls-Royces and Mercedes-Benzes hit the streets, offering free rides to tourists visiting Erbin.

Worried that visitors might find their trip too monotonous, Su Chen even invites the Ewenki people, who rarely come down from the mountains, to join in.

Next, a drone lifts a moon above Saint Sophia Cathedral.

At the Ice and Snow World, a phoenix and a Black Dragon Princess make their grand appearance.

“Erbin, you’ve changed. You’ve become a hopeless romantic!”

One after another, the Little Southern Potatoes post online about how they’re treated after arriving in Erbin.

It goes viral, completely viral.

But Su Chen, director of the Bureau of Culture and Tourism, is now at a loss. How is he supposed to keep this going?