The Power of Wechat: Top Marketing Strategies for Business Warfare in the Palm of Your Hand (2Nd Edition)

Through practical business cases and thorough analysis, this book presents readers with WeChat commercialization and future prospects, business models, operating strategies, marketing rules, classic business cases, etc., Interpreting the revolution brought by WeChat to marketing, and making it easy to master business on the mobile phone. The second edition retains the practical strategic content in the first edition, and removes the simple introduction and theory about WeChat; it adds novel marketing strategies such as WeChat red envelopes, public accounts, WeChat business circles, and WeChat stores, as well as successful corporate WeChat marketing cases to further explore WeChat business opportunities and provide reference for enterprises and WeChat businesses.