A supermarket chain refers to a number of supermarkets operating the same category of goods and after-sales services that are merged into a unified whole in a certain form. Through the standardization of the corporate appearance, the professionalization of business management activities, the standardization of organizational personnel and the modernization of internal management methods, complex business activities can be relatively simplified, thereby achieving economies of scale.
Reader comments
I was very inspired by the market positioning part of the book. It tells us to position ourselves based on consumer consumption evolution trends. This is really insightful. Moreover, the book also analyzes from the perspective of moderately prosperous consumption to comprehensive moderately prosperous consumption, which is very helpful for supermarket operations. I feel this book is a great guide for anyone who wants to succeed in the supermarket chain industry.
I was very inspired by the market positioning part of the book. It tells us to position ourselves based on consumer consumption evolution trends. This is really insightful. Moreover, the book also analyzes from the perspective of moderately prosperous consumption to comprehensive moderately prosperous consumption, which is very helpful for supermarket operations. I feel this book is a great guide for anyone who wants to succeed in the supermarket chain industry.