Set in the 1970s, the story follows Wang Zha, who grows up in a poor family with no connections, no backing, and barely anything to his name.
After graduating from high school, he thrives. With a sharp mind, he overcomes one obstacle after another, surges ahead, and makes his mark in the business world, steadily advancing toward success.
When a financial crisis hits, he fights for his life in the ever-changing maelstrom. After weathering repeated ups and downs in business and nearly suffering a crushing defeat, he finally comes through safely.
He and Li Jingjing, his childhood sweetheart and a classmate who started working at the same factory, have been in love for years. They marry, face every challenge side by side, and ultimately become wealthy and successful.