"Luxury Store Distribution and Site Selection" is based on the teaching characteristics and ability requirements of the luxury marketing major, supported by relevant site selection theories, and is written closely around the work process and work ability. It has strong operability and is a skill-based project-oriented textbook. The whole book is written according to the writing idea from the whole to the part, from "city" to "block" to "place", and then implemented in the study and operation of site selection technology. The specific content includes: an overview of luxury store distribution and location selection, cities where luxury stores are distributed, neighborhoods where luxury stores are distributed, places where luxury stores are distributed, location management of luxury stores, case analysis of luxury store distribution and location selection, etc. According to the teaching idea of "integration of theory and practice", this book constructs a new teaching material framework and content, and strives to meet the goal requirements of "explaining the profound things in a simple way, being concise and easy to operate".
Reader comments
This book is very practical! It not only provides professional knowledge on luxury store distribution and location selection, but also helps us better understand through case analysis. The book mentioned the important position of Chinese consumers in the luxury market, which reminded me of the book "Luxury Strategy", which also emphasized the huge potential of the Chinese market. Moreover, as the book says, "Chinese consumers are leading the growth trend of the global luxury market." I think this is also similar to the fashionable and luxurious life scenes depicted in "Tiny Times". All in all, this book is a good choice for anyone who wants to understand the luxury industry.
This book is very practical! It not only provides professional knowledge on luxury store distribution and location selection, but also helps us better understand through case analysis. The book mentioned the important position of Chinese consumers in the luxury market, which reminded me of the book "Luxury Strategy", which also emphasized the huge potential of the Chinese market. Moreover, as the book says, "Chinese consumers are leading the growth trend of the global luxury market." I think this is also similar to the fashionable and luxurious life scenes depicted in "Tiny Times". All in all, this book is a good choice for anyone who wants to understand the luxury industry.