In the 21st century with the intensification of economic globalization, risk management and crisis management have become crucial elements in public relations activities. Especially in today's Internet and mobile new media models, crisis management has taken on new characteristics that are different from those in the past. The theme of this book is of great significance to corporate risk control management under the new situation. The author of "Black Forest: The Origin of Risk Management and Crisis Response" introduces the concepts of black forest, black swan, gray rhinoceros, and emotional clustering to analyze the origin of modern corporate crises and demonstrates the importance of crisis management layout from the source. Through detailed cases, he restores the various manifestations of crises from the first signs to brewing disasters. Finally, he provides risk prevention and response measures from the perspective of behavioral science management, supplemented by laws and regulations.
Reader comments
This book is very inspiring! By introducing concepts such as the Black Forest, it provides an in-depth analysis of the origins of corporate crises and provides practical countermeasures. It reminds me of the book "Principles". There is a sentence in the book "What we have to do is to deal with the known unknowns", which is similar to the concept introduced in this book. This book is a valuable read for business managers.
This book is very inspiring! By introducing concepts such as the Black Forest, it provides an in-depth analysis of the origins of corporate crises and provides practical countermeasures. It reminds me of the book "Principles". There is a sentence in the book "What we have to do is to deal with the known unknowns", which is similar to the concept introduced in this book. This book is a valuable read for business managers.