People say that even a single penny can defeat a hero, and that poverty brings a hundred sorrows to a married couple. The poor can say whatever they like, but it still amounts to nothing, while even a rich person’s fart is considered profound. Our fate is in our own hands, so from this moment on, let’s work hard and strive for success!
Merchants seek profits, celebrities chase fame and fortune, ordinary people hope for power, those seeking promotion look to gain authority, people who make promises should offer generous rewards, those who break the law covet outrageous profits, businesses and organizations need patents for their products, and the state should provide benefits to its people!
“Profit” isn’t something only merchants pursue. We all need to seek our own interests. If farmers have nothing to gain from their work, we may not even be able to survive!
Since everyone is seeking some kind of “profit,” the conclusion is that we are all merchants! We are all merchants alike, and a gentleman loves wealth but acquires it by honorable means.
This book takes “profit” as its starting point. It focuses on an individual’s approach to learning, mastering one’s mindset, understanding commodity cycle theory, marketing and managing products, and sustaining a company’s growth through mechanisms for renewal and elimination. Most importantly, it describes how to gain a decisive advantage over competitors through business strategy, product positioning, and innovation.
