As a local liquor brand in Guizhou, Xijiu has been unique throughout its historical development and is a unique sample in the liquor industry. Xijiu has experienced ups and downs in the liquor industry. After falling into a trough, it was merged by Moutai Group. However, Xijiu was not overwhelmed by the big groups. Instead, it took advantage of the situation to revive and establish its own independent brand. This book collects the oral histories of 20 Xijiu practitioners, including Zhong Fangda (currently Chairman of Xijiu Group), Chen Yingrong, Zeng Fanjun, Lu Xiangfen, Luo Huaiji, Lu Liangke, Yu Linan, Yi Shunzhang, Liao Xiangpei, Lu Xiangcai, Yang Cuilan, Yongshengcun, Ji Keliang, Lu Liangwei, Liu Qingying, the Provincial Committee of the Communist Youth League, Pan Chen, Hou Shian, Kong Lei and Gao Wenjuan heard about the history of drinking wine and gained insights into the culture of drinking wine. They also tried to explore the transformation of the liquor industry and advocated the creation of a new type of liquor culture.
