Currently, many short video platforms are facing the homogenization of works. At this time, if you want to make a good short video IP, you must not only have appropriate marketing techniques, but also have a creative system to support it. Only by maintaining high-quality content output can your account have lasting vitality. This book is a practical guidance book for front-line teams and practitioners with short video production needs. There is no inscrutable introduction to film and television culture, and there is no theoretical description on paper. All the content comes from the author's rich experience in short video content production. From the three perspectives of "layman", "producer" and "businessman", it guides readers to build a systematic short video script and script creation system, helping the short video creative team in the bottleneck period to quickly understand the problems in the project, thereby guiding the production of outstanding works that can lead the trend and extending the life cycle of short video accounts.
Reader comments
The content in the book is based on the author's experience. There are no difficult theories and it feels very down-to-earth. Moreover, suggestions are given from different angles, which can give us a more comprehensive understanding of short video production. I think whether you want to engage in this industry or make your own short videos, you can learn a lot from it.
The content in the book is based on the author's experience. There are no difficult theories and it feels very down-to-earth. Moreover, suggestions are given from different angles, which can give us a more comprehensive understanding of short video production. I think whether you want to engage in this industry or make your own short videos, you can learn a lot from it.