It Turns Out That the Song Dynasty Was so Interesting and Merchants Knew How to Market It.

What was the commercial development situation like in the Song Dynasty? Fierce market competition enabled merchants in the Song Dynasty to learn advertising and marketing, and some stores even had "light box advertisements"; superb shipbuilding technology made water transportation unprecedentedly developed in the Song Dynasty, and hydraulic machinery was widely used in production and life... These details that are not covered in history textbooks are vividly explained in this book. The development of commerce and technology in the Song Dynasty brought us many unexpected surprises.