The Song Dynasty Was More Interesting Than You’d Think: Merchants and Marketing

What was commerce like during the Song Dynasty?

Intense market competition taught Song merchants the art of advertising, and some shops even had "lightbox advertisements." Their advanced shipbuilding technology made water transport more prosperous than ever, while water-powered machinery was widely used in both production and daily life... These vivid details, which are absent from history textbooks, are brought to life in this book.

The development of commerce and technology during the Song Dynasty holds many unexpected surprises for us.