Entering the 21st century, public relations etiquette is playing an increasingly important role in corporate public relations, image promotion, brand promotion and marketing. She is the link of promotional activities and the bridge connecting "customers-consumers-market". How to play the role of public relations etiquette in corporate business activities? How to ensure the smooth progress of corporate marketing activities? How to train qualified public relations personnel according to the requirements and goals of public relations etiquette activities? The book "Public Relations Etiquette" will start with the common sense of public relations etiquette, analyze the password of public relations - etiquette, layer by layer, and reveal the importance of public relations etiquette.
What does the word "rite" mean? It is a moral code: respect. Confucius once said: "Etiquette means respecting others." "Etiquette" is a specific form of showing respect to others appropriately. In fact, whether you treat yourself well or treat others well; whether you respect yourself or others, you must be polite, which means respect; and you must have etiquette, which is expression. In other words: we must not only adhere to the principle of respect, but also master the necessary expression methods. Without etiquette, there is no etiquette.
"Public Relations Etiquette" starts with the common sense of public relations etiquette, analyzes the password of public relations - etiquette, layer by layer, and reveals the importance of public relations etiquette.
Reader comments
This book is very practical! Especially for people like us who are working hard in the workplace, it is really necessary to know some public relations etiquette. As the book says, "Public relations is the art of building an image." Don't we have to pay attention to our own image, words and deeds at work? This book starts with common sense and provides in-depth analysis, making it easy to understand. Moreover, Teacher Jin Zhengkun's writing style is also very good, simple and easy to understand, and very interesting. I think this book can be used as our "PR guide".
This book is very practical! Especially for people like us who are working hard in the workplace, it is really necessary to know some public relations etiquette. As the book says, "Public relations is the art of building an image." Don't we have to pay attention to our own image, words and deeds at work? This book starts with common sense and provides in-depth analysis, making it easy to understand. Moreover, Teacher Jin Zhengkun's writing style is also very good, simple and easy to understand, and very interesting. I think this book can be used as our "PR guide".