The company name is a brand element that is expressed in words to identify the company. It is the first person of the company. It not only plays an identification role, but also expresses the essence of the company, such as business ideas, entrepreneurial spirit, cultural concepts and other abstract things. The company name is an expression of the company's personality. Visualizing it through words can deepen the public and consumers' good impression of the company. More and more modern enterprises tend to diversify their operations, so the design requirements for corporate names are becoming more and more stringent, and more and more attention is paid to the innovation of old corporate names.
Before planning and designing a corporate name, we must carefully consider factors such as the integrity of the company's brand, its relevance to the industry in which the company is engaged, its adaptability to the product image, and its propensity to expand into international markets. The naming principle of corporate name is the same as that of brand naming. If a single brand strategy is adopted, it is exactly the same thing. But the company name is an overall name, and there are some special requirements for its design.
Reader comments
This book mentions the importance of business names, just like my friend's company, the name is catchy and easy to remember. Moreover, the book also shares some naming techniques, which are quite practical. A good corporate name can really attract more customers and bring more profits, just like Kodak. I think this book will be of great help to people who are starting a business or want to rename their business.
This book mentions the importance of business names, just like my friend's company, the name is catchy and easy to remember. Moreover, the book also shares some naming techniques, which are quite practical. A good corporate name can really attract more customers and bring more profits, just like Kodak. I think this book will be of great help to people who are starting a business or want to rename their business.