This book mainly explains the author's knowledge and understanding of Chinese wine culture and wine industry. In the era of promoting national culture, it is necessary for us to lift the veil of foreign wine and show the real Chinese liquor. Opening this book, you will see countless twists and turns of plots; countless wonderful historical stories. First, you will learn a set of simple and practical "wine appreciation methods". You can tell whether a wine is good or bad by looking at it. Once you learn this method, you can truly understand all types of wine. Then, by deeply analyzing representative foreign liquors such as tequila, rum, brandy, and whiskey, you will understand that the reason why they are relatively successful in the market is mainly because of their corporate culture and brand packaging. After deeply analyzing Chinese liquor, you will discover the quality and deeper connotation of its liquor body. Through rational analysis of major trends, you can unlock the wealth code for the next development stage of China's liquor industry.
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