"Marketing Skills Bosses Need to Know" first tells you the success factors for starting a business and becoming a boss. Only by possessing the necessary qualities for success and continuous learning can you start a business and succeed.
Then, "Marketing Skills Bosses Need to Know" provides guidance to those who plan to start a business from the following aspects:
·Theories and models - the basis of marketing.
·Marketing plan - the basis for execution.
·Brand - a powerful tool to quickly seize the market.
·Packaging - A good horse needs a golden saddle.
·Pricing - to obtain marketing effects.
·Advertising promotion-create different values.
"Marketing Skills Bosses Need to Know" can be read by graduates and professionals who are interested in starting their own businesses or companies. It provides guidance and help for the companies and enterprises you founded to conduct targeted marketing and promotions and improve performance. We hope to help your business succeed in the shortest possible time!
Reader comments
This book is quite practical, and the author Liu Jun should be very experienced in the marketing field. The content in the book is easy to understand and is very helpful for those who want to start a business. In particular, the 4P marketing theory and 4C marketing are explained in great detail. However, I kind of hate the theoretical parts, they feel a bit boring. But overall, this book is still good, and you can learn a lot of marketing skills.
This book is quite practical, and the author Liu Jun should be very experienced in the marketing field. The content in the book is easy to understand and is very helpful for those who want to start a business. In particular, the 4P marketing theory and 4C marketing are explained in great detail. However, I kind of hate the theoretical parts, they feel a bit boring. But overall, this book is still good, and you can learn a lot of marketing skills.