This book integrates negotiation and psychology and explains the psychological mechanism in the negotiation process. What is negotiation, what we need to do in negotiation, what will be affected by negotiation, what is the motivation for negotiation, what method should be used in negotiation, what are cognitive variables and emotional variables, how to collect information before negotiation, what kind of strategies and tactics to formulate, the impact of negotiator's gender, etc., This book will answer and analyze them one by one.
This book also provides precise explanations of different negotiation roles and negotiation situations, such as business negotiation, agent negotiation, intermediary negotiation, lawyer negotiation, multi-party negotiation, etc. The book lists a large number of real negotiation cases and dismantles and analyzes them in detail. It has rich knowledge points and detailed content. It is not only professional and rigorous, but also easy to understand, helping readers master negotiation psychology and become a winner in negotiation.
Reader comments
The case studies in the book are also very interesting. Just like my previous negotiations with clients, I learned a lot of practical skills. However, what I hate the most is the kind of negotiation partner who bullies others because of his own advantages. Fortunately, this book also teaches us how to deal with such people. In short, I think this book is very helpful for my work and recommend it to everyone!
After reading this, to win the negotiation, the most important thing is to prevent yourself from getting emotional. We need to stay confident and prepare in advance. Regarding the negotiation, I will strive for a favorable position for myself and collect information.
The case studies in the book are also very interesting. Just like my previous negotiations with clients, I learned a lot of practical skills. However, what I hate the most is the kind of negotiation partner who bullies others because of his own advantages. Fortunately, this book also teaches us how to deal with such people. In short, I think this book is very helpful for my work and recommend it to everyone!
After reading this, to win the negotiation, the most important thing is to prevent yourself from getting emotional. We need to stay confident and prepare in advance. Regarding the negotiation, I will strive for a favorable position for myself and collect information.