"Public Opinion" is the foundation work in the field of communication. It provides the first panoramic description of public opinion. Since its publication in 1922, it has been translated into dozens of languages and still maintains an authoritative position in this field. The secret of its enduring influence is that it has effectively sorted out a series of unavoidable questions in public opinion research, such as where does public opinion come from? How did it form? What results can it have? Who is the public? What does public opinion mean? Is it simply spread among the public or is it formed by the public itself? When will it become an independent force? The book provides incisive and profound discussions on issues such as prejudice, interest, the formation of public will, and the image of democracy. It completes the first comprehensive discussion of the phenomenon of public opinion communication in the history of journalism and lays the foundation for future research.
Reader comments
Lippmann uses vivid examples and profound insights to reveal the process and influence of public opinion formation. As a courier, I travel around the city every day and come into contact with all kinds of people. This book makes me understand more about how everyone's views on things are formed. Recommended to all friends who are interested in social phenomena!
The writing is very profound, the author's perspective is old-fashioned but very enlightening, and the interpretation of public opinion is very unique. Generally speaking, it has the limitations of the times, but it is worth reading carefully.
This book is really good
It is more appropriate to use the field perspective in publicity context.
Lippmann uses vivid examples and profound insights to reveal the process and influence of public opinion formation. As a courier, I travel around the city every day and come into contact with all kinds of people. This book makes me understand more about how everyone's views on things are formed. Recommended to all friends who are interested in social phenomena!
The writing is very profound, the author's perspective is old-fashioned but very enlightening, and the interpretation of public opinion is very unique. Generally speaking, it has the limitations of the times, but it is worth reading carefully.
This book is really good
It is more appropriate to use the field perspective in publicity context.