National brand is an iconic symbol of the transformation from "Made in China" to "Created in China" and from "economic power" to "economic power".
This book conducts in-depth research on several companies that represent China's national brands, such as Moutai, Huawei, Haier, and Alibaba. From the perspective of China's economic transformation and national brand strategy, it comprehensively analyzes the current situation of China's brand construction and sorts out the characteristics of China's "national brands"
Reader comments
Reminds me of a friend of mine's company who is also trying to build their own brand. Some of the views and cases in the book, such as "The rise of great powers creates national brands", gave me a lot of inspiration and allowed me to better understand their challenges and opportunities. I think this book is not only helpful to enterprises, but also enlightening to each of us. It is worth reading!
Reminds me of a friend of mine's company who is also trying to build their own brand. Some of the views and cases in the book, such as "The rise of great powers creates national brands", gave me a lot of inspiration and allowed me to better understand their challenges and opportunities. I think this book is not only helpful to enterprises, but also enlightening to each of us. It is worth reading!