This book is Tan Yue's thinking and summary while working at Phoenix Publishing Media Group and China Publishing Group. It focuses on exploring the characteristics of publishing activities and the rules of publishing management from the perspective of the industrial attributes and commercial attributes of publishing. The book manuscript includes 38 working papers, speeches and interview drafts, including "identifying the industrial situation and clarifying the development strategy", "deepening reform and innovation, optimizing operation and management" and "accelerating integrated development".
Reader comments
The content of this book is very practical. The author discusses publishing activities from an industrial and commercial perspective, allowing readers to gain a more comprehensive understanding of the publishing industry. Moreover, the book has unique viewpoints, fluent writing, and deepens the viewpoints through some specific cases, which is very interesting and readable. In addition, I think the characters in the book have distinct personalities and their experiences are very inspiring, which made me think more deeply about the publishing industry. All in all, this is a great book worth reading!
The content of this book is very practical. The author discusses publishing activities from an industrial and commercial perspective, allowing readers to gain a more comprehensive understanding of the publishing industry. Moreover, the book has unique viewpoints, fluent writing, and deepens the viewpoints through some specific cases, which is very interesting and readable. In addition, I think the characters in the book have distinct personalities and their experiences are very inspiring, which made me think more deeply about the publishing industry. All in all, this is a great book worth reading!