Do you know the rules of the chain and licensing game? How can the authorizer prevent others from changing their name after learning it? Is protecting the interests of the parent company the same as protecting your own interests? How can you be both the owner of the parent company and your own licensor? The positioning of the licensor is not equal to the status of the licensor, and there is no patent for positioning. The secrets of chaining and authorization are all in this book! Chinese-American Wang Dadong has 40 years of experience in restaurant chains and has played three trump cards in his life: KFC, Rogers, and L'Original's.
