Everyone Is a Designer: Principles and Methods of Visual Design

Throughout the book, the book explains to readers in depth what the principles of unity, balance, rhythm, priority and other aspects of visual design are, and explains from underlying theories such as Gestalt psychology why visual designs that follow these principles are beautiful and good. The book divides the basic elements of visual design into three categories: graphics, text, and color. It first explains their respective attributes in detail to lay a solid foundation for design. Then it summarizes the core methods that follow these basic principles such as repetition, change, intimacy, alignment, etc., And supplements it with the case explanation method of Before&After. It not only allows learners to know what beauty and good are from the beginning, but also knows how to control certain visual element attributes in design to achieve good design, and quickly achieve improvements and breakthroughs in visual design level.