The three protagonists, who were born in the same era, experienced an accident together in college and established a deep friendship after escaping from death. After graduation, Zhang Chengyi, a top student in the Department of Architecture who was born in a rural area, was involved in the internal struggle of a state-owned enterprise and was directly transferred to the front line to work bricks; Jian Xiaoxi, a sunshine girl from the urban middle class, refused a civil servant position and joined a well-known foreign company to pursue her ambitions, but was trapped in the quagmire of love, family, and career, and gradually lost herself; Zhai Ning, who was born in a small businessman's family in the city, aspired to become a rich generation, but failed in four attempts to start a business...
Zhang Chengyi pursues power, Jian Xiaoxi pursues freedom, and Zhai Ning pursues wealth. After ten years of ups and downs from campus to workplace, have they still not changed their original aspirations? Can they successfully erase the "label" chosen by fate for them?