This is a book that guides companies on how to understand products, how to understand design and mutual marketing. It is also a book that provides insight into consumers' consumption psychology and mentality. It aims to discover the psychological mechanisms hidden behind them through the application of toy thinking in intangible and tangible products, and further promote it in the entire industry value chain such as product design, production, management, marketing and after-sales, providing a new choice for the development of enterprises.
Reader comments
The perspective of this book is very novel. It helps us better understand consumer psychology by exploring toy thinking. The cases in the book are rich and interesting, and the writing style is easy to understand, as if you are chatting with the author. Moreover, the author's thorough analysis of the characters' experiences and personalities allowed me to have a deeper understanding of the changes in the business world. Recommended to friends who have dreams!
The perspective of this book is very novel. It helps us better understand consumer psychology by exploring toy thinking. The cases in the book are rich and interesting, and the writing style is easy to understand, as if you are chatting with the author. Moreover, the author's thorough analysis of the characters' experiences and personalities allowed me to have a deeper understanding of the changes in the business world. Recommended to friends who have dreams!