This book is definitely a careful summary of Mr. Feng Weidong's years of experience and lessons. This book clearly and accurately explains the direction and methods of positioning. It is a wisdom tip for entrepreneurs, entrepreneurs, brand people and project investors. This book clearly depicts the mental map of consumers and incorporates many practical cases to systematically deconstruct how Chinese brands win the ultimate war to seize consumers' minds. Facing the uncertain market competition, many of my doubts were solved after reading this book.
Reader comments
This book is really useful! For a newly married girl like me, many of the cases and opinions in it have benefited me a lot. I especially like the description of the consumer mind map in the book, which gives me a deeper understanding of the market and brands. Moreover, the practical methods in the book are also very specific, and it feels like an experienced mentor is guiding you. Recommended to all friends who are preparing to start a business or are starting a business! 💪
This is the second time I have read this book. It is very good and very practical! It is very instructive for entrepreneurial bosses, especially entrepreneurs who build their own brands [Like]
This book is really useful! For a newly married girl like me, many of the cases and opinions in it have benefited me a lot. I especially like the description of the consumer mind map in the book, which gives me a deeper understanding of the market and brands. Moreover, the practical methods in the book are also very specific, and it feels like an experienced mentor is guiding you. Recommended to all friends who are preparing to start a business or are starting a business! 💪
This is the second time I have read this book. It is very good and very practical! It is very instructive for entrepreneurial bosses, especially entrepreneurs who build their own brands [Like]