Consumer Psychology

Name: Consumer Psychology
Author: Edited by Bai Yuling

消费心理学

by Edited by Bai Yuling (白玉苓编著)

Status: Completed
Source: Fanqie

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Stats

9.0Score

18Chapters

Synopsis

This book has a total of thirteen chapters. "Learning Objectives" and "Introduction Cases" are set at the beginning of the chapter, and comprehensive exercises are set at the end of the chapter to facilitate readers to review and consolidate the key points of knowledge learned. It has strong learning guidance; the text is interspersed with small modules such as "Think About It", "Class Discussion" and "Knowledge Bits" to enhance the operability and interest of the book and help readers deepen their understanding of the theory; In addition, each chapter also has some "Extended Reading" and "Video Link" columns to further enrich the content of the book. This book provides electronic courseware, electronic teaching plans, supplementary cases, answers to exercises and other supporting materials.

Reader comments

This book is very interesting! It gave a thorough explanation of consumer psychology and combined it with many practical cases, allowing me to learn a lot of practical knowledge. I think the characters in the book are very vivid, and their experiences remind me of myself and my friends around me. Moreover, the writing form of this book is novel and has many small modules, so reading is not boring at all. I recommend you to read it, you will definitely gain something!
4 likes2y ago
Very worth learning
3mo ago

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