The Art of Persuasion

This book offers a new approach to persuasion that I was inspired by. The author uses the three-brain rule to analyze the cognitive misunderstandings in persuasion. It turns out that we have been using the wrong method. As the book says, "The way we sell is fundamentally disconnected from the way the audience receives information." We should make good use of the crocodile brain to make persuasion simpler and more direct. This book is very practical and has been of great help to my work and life. I recommend it to you!

2025.12.27.3.00 The core of this book is its own framework, the discussion centered on this point. It is suitable for people who have no self-confidence or low self-esteem to read and study. Below are some excerpts. It's a good book. To put it bluntly, craving equals weakness. Seeking others' approval and exposing your own weaknesses is often a dead end. This may sound harsh, but it's true. Craving—exhibiting so-called approval-seeking behaviors—can affect all forms of social interaction. But this is just one way to quench cravings. The basic approach is as follows: 1. Show that you are not in urgent need of the immediate cooperation; 2. Focus on what you have done well; 3. Announce that you are leaving due to circumstances. These three things can help you calm down in the vicious cycle of fear. The pounding heart, cold sweats, shortness of breath, and anxiety will gradually subside. Once you gain control of yourself, you'll impress others and, in turn, draw them toward you. Most importantly, your active withdrawal demonstrates self-control, agency, and self-confidence, and most people will secretly praise you for this behavior.