Microsoft, the dominant player in the Internet era, has missed a series of innovation opportunities. But in the era of intelligence, this technology company staged an unexpected "elephant dance." In 2017, Microsoft's market capitalization exceeded US$600 billion, ranking second only to Apple and Google among technology companies, and higher than Amazon and Facebook. In addition to the software field where Microsoft has traditionally had a competitive advantage, Microsoft has also gained strong competitiveness in cloud computing, artificial intelligence and other fields. By acquiring LinkedIn, Microsoft also entered the field of social networking. Since Satya Nadella took over as executive in 2014, Microsoft's market value has doubled and surpassed its peak since the dot-com bubble.
"Refresh: Rediscovering Business and the Future" provides a panoramic review of Satir's transformation path, such as investment in hardware Surface computers and strategic layout in the three major fields of mixed reality, artificial intelligence and quantum computing. It also systematically summarizes his core management ideas, that is, any organization or individual needs to refresh itself when it reaches a certain critical point. In order to meet the challenges of the intelligent age, he proposed three key steps for self-refresh: embracing empathy, cultivating a thirst for knowledge that "learns everything", and establishing a growth mindset.
Reader comments
Contemporary business and the future have already undergone earth-shaking changes. Only by refreshing our understanding of business and the future can we help ourselves better create our own business empire. This book aims to inspire readers' sense of innovation and business insight, and help them rethink business models and business operations to achieve business success and sustainable development. Whether you are engaged in business management, entrepreneurship, or readers interested in the business field, you can get inspiration and guidance from this book.
The world is changing all the time. Only by not being kidnapped by the stock and always thinking about "what should we do if we start from scratch" can we maintain innovation and vitality and respond to every change with a positive "return to zero" mentality! As a soft fan, I simply love and hate Nadella. Mixed augmented reality, artificial intelligence, and quantum computing represent the future, and it's truly eye-catching. But it is intolerable that he killed Windows Mobile. In addition to rational judgment, an outstanding leader must also have some obsession and humanistic care.
I strongly agree with the three steps of self-refresh mentioned by Nadella in the book, especially cultivating empathy. The book also mentions some annoying characters, such as those who refuse to change, which reminded me of some of my friends and family in my life who are always reluctant to try new things. But overall, this book gave me a lot of inspiration and made me understand the importance of constantly refreshing myself in business and the future.
Thinking about problems from the perspective of CEO: innovation, passion, competition, growth mindset, empathy, curiosity, value-driven world view, cutting-edge technology layout... There are too many, which overall expands the cognitive boundaries and raises the height of thinking. Recommended! ! The two most respected professional managers these days are Nadella and Lu Qi. Through the words in the books, the WeChat public accounts and the comments in the courses, you can see their wisdom and souls shining brightly. It really makes people want to follow them, and they want to practice life more and be a better version of themselves.
In the PC era, Microsoft was the absolute overlord. It swept the world with its Windows system and had a very high market share. However, although it completely missed the mobile Internet era, it is now once again leading the artificial intelligence era. This is indispensable for the efforts of Satya Nadella. He focused on promoting Microsoft's development in cloud computing, artificial intelligence, Internet of Things and other fields, and launched a series of innovative products and services, such as the Azure cloud service platform, HoloLens augmented reality glasses, Windows 10 operating system, etc. He also actively promotes Microsoft's cultural transformation and advocates open, collaborative and innovative ways of working, making Microsoft a more agile, innovative and dynamic enterprise.
Contemporary business and the future have already undergone earth-shaking changes. Only by refreshing our understanding of business and the future can we help ourselves better create our own business empire. This book aims to inspire readers' sense of innovation and business insight, and help them rethink business models and business operations to achieve business success and sustainable development. Whether you are engaged in business management, entrepreneurship, or readers interested in the business field, you can get inspiration and guidance from this book.
The world is changing all the time. Only by not being kidnapped by the stock and always thinking about "what should we do if we start from scratch" can we maintain innovation and vitality and respond to every change with a positive "return to zero" mentality! As a soft fan, I simply love and hate Nadella. Mixed augmented reality, artificial intelligence, and quantum computing represent the future, and it's truly eye-catching. But it is intolerable that he killed Windows Mobile. In addition to rational judgment, an outstanding leader must also have some obsession and humanistic care.
I strongly agree with the three steps of self-refresh mentioned by Nadella in the book, especially cultivating empathy. The book also mentions some annoying characters, such as those who refuse to change, which reminded me of some of my friends and family in my life who are always reluctant to try new things. But overall, this book gave me a lot of inspiration and made me understand the importance of constantly refreshing myself in business and the future.
Thinking about problems from the perspective of CEO: innovation, passion, competition, growth mindset, empathy, curiosity, value-driven world view, cutting-edge technology layout... There are too many, which overall expands the cognitive boundaries and raises the height of thinking. Recommended! ! The two most respected professional managers these days are Nadella and Lu Qi. Through the words in the books, the WeChat public accounts and the comments in the courses, you can see their wisdom and souls shining brightly. It really makes people want to follow them, and they want to practice life more and be a better version of themselves.
In the PC era, Microsoft was the absolute overlord. It swept the world with its Windows system and had a very high market share. However, although it completely missed the mobile Internet era, it is now once again leading the artificial intelligence era. This is indispensable for the efforts of Satya Nadella. He focused on promoting Microsoft's development in cloud computing, artificial intelligence, Internet of Things and other fields, and launched a series of innovative products and services, such as the Azure cloud service platform, HoloLens augmented reality glasses, Windows 10 operating system, etc. He also actively promotes Microsoft's cultural transformation and advocates open, collaborative and innovative ways of working, making Microsoft a more agile, innovative and dynamic enterprise.