This book focuses on cultivating market research and analysis skills. Through systematic content organization, learners can understand the characteristics and laws of market research, master the basic knowledge, basic theories and basic technical methods of market research, and be able to use the learned knowledge to conduct scientific and reasonable market analysis and evaluation of actual related management work, thereby providing a basis for scientific management decisions.
This book is based on specific work projects of market survey and analysis, and is mainly divided into ten projects. With work tasks as the center, it designs columns such as task requirements, task decomposition, case introduction, theoretical cornerstones, and course practice, and builds a relatively complete market survey and analysis course content and operating system. Through learning and training, students can maximize their experience and skills related to the work process.
This book can be used as a teaching book for marketing majors, e-commerce majors and economic management related majors in undergraduate colleges and vocational colleges. It can also be used as a reference for corporate marketers, market researchers, and business managers.
Reader comments
This book is really useful! It uses specific work projects as a carrier and allows us to easily understand the knowledge and skills of market research and analysis through task requirements, case introduction, etc. Moreover, the content in the book is closely related to the actual work process, and is also very helpful to me as a housewife, such as doing market research and analyzing household expenses. The author has rich experience and the writing is easy to understand. I highly recommend it!
This book is really useful! It uses specific work projects as a carrier and allows us to easily understand the knowledge and skills of market research and analysis through task requirements, case introduction, etc. Moreover, the content in the book is closely related to the actual work process, and is also very helpful to me as a housewife, such as doing market research and analyzing household expenses. The author has rich experience and the writing is easy to understand. I highly recommend it!