"How to Play Community O2O Life Service E-commerce" is a practical guide based on community O2O landing marketing. The book is divided into 10 Chapter: "Community O2O: integrated into consumers' lives" "Platform layout: creating a positive cycle" "Capturing users: community O2O boosting force" "Life services: creating a platform with community characteristics" "Community retail: an online and offline chain system" "Community Fresh food: Optimizing offline business models is the key" "Housekeeping services: people-oriented professional services" "Community leasing: O2O reconstructs the rental system" "Logistics delivery: O2O solves the last mile" "Entrepreneurs need to see clearly: value and dilemma coexist".
"How to Play Community O2O Life Service E-commerce" has a clear structure and concise language. It is suitable for reading by enterprises or individuals who operate and promote community O2O. It can also be used as a training material for community O2O companies.
Reader comments
The content in the book is comprehensive, well illustrated and easy to understand. I especially like the parts about life services and community retail, which gave me a lot of inspiration. However, I kind of hate those chapters that are too theoretical, but I like the more practical content. Overall, this is a practical guide worth reading.
The content in the book is comprehensive, well illustrated and easy to understand. I especially like the parts about life services and community retail, which gave me a lot of inspiration. However, I kind of hate those chapters that are too theoretical, but I like the more practical content. Overall, this is a practical guide worth reading.