The Country's New Middle Class: Portraits of the New Middle Class and the Future of Business White Paper

"In the past, we usually only defined a class by wealth. Now we find that a new force is emerging among the crowd. In addition to their considerable family income, they also have a healthier, more modern and trendy lifestyle. In 2016, Wu Xiaobo Channel was the first to propose the concept of "new middle class". After years of research by Wu Xiaobo Channel, the portrait of the new middle class has gradually become more complete. They have the basic characteristics of modern personality: awareness of personal rights, rational life concepts, as well as global vision and local identity. These values come from higher education, professional work, social cooperation experience in urban life, and abundant family assets and income. This book will analyze the main characteristics of the new middle class from seven aspects: consumption, wealth, career, family and social relations, values, industry, and future business, further deepen the discovery and insight of the current white-collar and elite groups in the workplace, help the new middle class better position themselves and plan for the future, and at the same time help companies take advantage of the rise of the new middle class to take advantage of the market. "