How do you know if a company's assets are healthy?
How to judge whether the future stock price of a listed company will rise or fall?
How to find valuable information in massive financial information?
How to seize investment opportunities in a rapidly changing economic environment?
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Whether a business manager or an individual investor wants to clearly understand a company's operating conditions, being able to read financial reports and do financial analysis are essential basic skills.
If business managers learn to read financial reports, they can not only pinpoint the company's financial risks, but also discover opportunities for future development of the company; investors learn to read financial reports, not only to discover investment targets with real potential, but also to avoid investment traps.
The author Cheng Jun has rich experience in investment banking and has long been focused on financial research, financial analysis and other related fields. In the book, he uses familiar cases to popularize financial knowledge in simple and easy-to-understand terms; he uses the "three major financial statements" (balance sheet, income statement, and cash flow statement) as a framework to create a set of financial analysis tools that everyone can use; so that even novices in finance who have no basic knowledge can quickly master the key skills of analyzing financial reports by reading this book.
Reader comments
He explained the financial report analysis in an easy-to-understand manner, just like reading a storybook. Moreover, the methods in the book are easy to learn, even for a housewife like me. I think this book is very helpful for people who want to learn investing.
He explained the financial report analysis in an easy-to-understand manner, just like reading a storybook. Moreover, the methods in the book are easy to learn, even for a housewife like me. I think this book is very helpful for people who want to learn investing.