The contents of this book include the Advertising Law of the People's Republic of China, Advertising Content Guidelines, Advertising Code of Conduct, Supervision and Management, Legal Responsibilities, Advertising Spiritual Civilization Self-Discipline Rules, Advertising Management Regulations, Interim Measures for Internet Advertising Management, Advertising Release Registration Management Provisions, Advertising Language and Text Management Interim Provisions, Provisions on Accepting Reports of Illegal Advertising, and the National Industrial and Commercial Bank of China. Opinions of the State Administration for Administrative Affairs on promoting the implementation of advertising strategies, guidance opinions of the State Administration for Industry and Commerce and the National Standards Committee on strengthening the standardization work of the advertising industry, work plans for seriously investigating and punishing false and illegal advertisements to maintain good order in the advertising market, notices of the Ministry of Finance and the State Administration of Taxation on expenditures on advertising and business promotion expenses, pre-tax deduction policies, management measures for the broadcast of radio and television advertisements, etc.
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