As a legendary entrepreneur and investor, Lei Jun has always been a figure at the forefront of China's Internet and entrepreneurial circles. After founding Xiaomi in 2010, he was better known for his nickname "Rebus" and a series of disruptive marketing initiatives. It demonstrates the great power of the Internet model and the extraordinary magic of Lei Jun's disruptive management ideas: it not only subverts the generation model of corporate culture, but also subverts the company's product development model, it also subverts the company's profit model, and it also subverts the interaction model between companies and consumers. This book wants to reveal to readers how the trend-setters of this era got to where they are today step by step; it can also be regarded as a case study of Internet marketing and entrepreneurship. I believe that Internet practitioners, entrepreneurs, and loyal "mi fans" of Xiaomi will benefit a lot.
Reader comments
2024.12.29.8.00
1. It's not that good and cheap things have a reputation, but that things that exceed consumers' expectations have a reputation.
2. We must let users find fun and mobilize everyone's strength and wisdom to the maximum extent. "A sense of participation"
Summary: Innovation can be complete innovation, or it can be based on what others have done and modifying it is also innovation. When looking for investors, look for investors who only pay money and do nothing about things, and only pay dividends. This will be good for both parties. Don't be hypocritical in team building, or spend money on real things. Or just like to reduce the pain of employees in the usual system. Too many leaders can easily breed negative values such as partisanship, power, and blame-shifting. Business war and battlefield are the same thing, so you need to have a team, you need to be able to burn money, and your stuff needs to be excellent and well publicized.
This book gave me a deeper understanding of Lei Jun. It turns out that he also had confusion and setbacks. I am about to get married, but I am still hesitant about the future. This book gave me the courage to understand that there will always be difficulties on the road to success. Just like Lei Jun, as long as you stick to your beliefs and keep working hard, you will surely realize your dreams. I believe that everyone can find their own shadow and be inspired by Lei Jun's story. This book is well worth reading!
2024.12.29.8.00 1. It's not that good and cheap things have a reputation, but that things that exceed consumers' expectations have a reputation. 2. We must let users find fun and mobilize everyone's strength and wisdom to the maximum extent. "A sense of participation" Summary: Innovation can be complete innovation, or it can be based on what others have done and modifying it is also innovation. When looking for investors, look for investors who only pay money and do nothing about things, and only pay dividends. This will be good for both parties. Don't be hypocritical in team building, or spend money on real things. Or just like to reduce the pain of employees in the usual system. Too many leaders can easily breed negative values such as partisanship, power, and blame-shifting. Business war and battlefield are the same thing, so you need to have a team, you need to be able to burn money, and your stuff needs to be excellent and well publicized.
This book gave me a deeper understanding of Lei Jun. It turns out that he also had confusion and setbacks. I am about to get married, but I am still hesitant about the future. This book gave me the courage to understand that there will always be difficulties on the road to success. Just like Lei Jun, as long as you stick to your beliefs and keep working hard, you will surely realize your dreams. I believe that everyone can find their own shadow and be inspired by Lei Jun's story. This book is well worth reading!
Great writing, super beautiful