"Made in Italy" products are synonymous with high quality, world-renowned and full of charm! Investing in "Made in Italy" products usually means higher business returns. There are many entrepreneurs and businessmen in the world who want to "invest in Italy". However, the unique national personality and cultural customs of Italians make their business model unique. Doing business with Italians is a matter full of challenges, and huge business opportunities often contain various risks. This book gives professional advice on how Chinese entrepreneurs and businessmen can understand the rules as quickly as possible, seize business opportunities, and avoid risks. The author condenses more than 30 years of working experience in this book, and introduces many things to pay attention to when doing business with Italians and practical business negotiation skills in a simple and easy-to-understand way.
Reader comments
As the book says, "Made in Italy" products are indeed very popular, but the risks behind them are not small. I had a business negotiation with an Italian client before, but I almost messed it up because I didn't understand their cultural customs. However, I hated that client because he was too stubborn. Fortunately, I learned some negotiation skills from this book and finally got the deal done. This book is really a good helper for entrepreneurs!
This is a tool book for people who want to open a store in their own country to sell Italian fashion products (affordable luxury and luxury goods). Including the preparation stage before opening a store, how to select products, the operating model of a clothing company, how to select product consultants, store location selection, how to set prices, and how to receive consumers after opening, etc. The content is practical, no nonsense, and some precautions are also written in detail. It will also be enlightening for ordinary readers in the fashion industry and business operations.
As the book says, "Made in Italy" products are indeed very popular, but the risks behind them are not small. I had a business negotiation with an Italian client before, but I almost messed it up because I didn't understand their cultural customs. However, I hated that client because he was too stubborn. Fortunately, I learned some negotiation skills from this book and finally got the deal done. This book is really a good helper for entrepreneurs!
This is a tool book for people who want to open a store in their own country to sell Italian fashion products (affordable luxury and luxury goods). Including the preparation stage before opening a store, how to select products, the operating model of a clothing company, how to select product consultants, store location selection, how to set prices, and how to receive consumers after opening, etc. The content is practical, no nonsense, and some precautions are also written in detail. It will also be enlightening for ordinary readers in the fashion industry and business operations.