"Low Desire Society" is a best-selling social observation work recently published by the famous Japanese management scientist and "Mr. Strategy" Kenichi Omae. The book focuses on Japan's current social and economic status and characteristics, and summarizes social problems that other mature countries have not encountered yet into one word, "Low Desire Society" - —The population is shrinking, super-aging, and more and more young people have lost their ambition and desire; citizens hold a large amount of financial assets, and companies also have high internal reserves, but they fail to use funds effectively. Neither monetary easing policies nor public investment can improve consumer confidence, and money-spreading policies cannot revitalize the economy...
Faced with the problem of a "low desire society", even if stocks continue to rise, it is not a time to be happy. However, Ohmae Kenichi also pointed out that he is not trying to blame young people for having low desires, because this tendency to have no desires and desires is also a reasonable choice in the context of the times. What must be considered is how citizens and businesses should respond in a "low desire society".
The "low desire" young group has a serious impact on enterprises, and subsequent generations may also have similar values. Companies must truly analyze their thoughts and behaviors, accurately grasp their values, and re-formulate various strategies and business models.
In response to problems such as low desire, insufficient manpower, and a sluggish economy, "Low Desire Society" cited the practices of countries with similar precedents in Europe and the United States, and put forward a series of corresponding strategic suggestions, such as urban redevelopment, how to use idle land, improvement of immigration policies, optimization of supporting construction of tourist destinations, stimulating consumption of "mature adults", transformation of talent education, etc.
The observations and countermeasures made in "Low Desire Society" are very helpful for readers to understand Japan's socio-economic status and development, and are also full of warnings. At the same time, based on the above observations and the understanding and sense of crisis that "in the 21st century, the key to achieving a career is to cultivate and possess top talents," Kenichi Ohmae proposed the concept of "education with global aspirations" for parents and young people, which is also very enlightening for domestic readers.
Reader comments
A very good book that analyzes the reasons for Japan's low-desire society from many angles. Our questions can be seen from it, and the author provides unique insights.
The content of this book is very real. It reminds me of the current state of some young people. They don't have much ambition or desire, and may be more pursuing stability and comfort. The book provides a thorough analysis of the low-desire society and also provides some enlightening suggestions. I think that for those of us who have just graduated, we can also think about our future development direction and how to find our own position in such a social environment.
Reading this book gave me an understanding of the initiation of Japanese sword battle uniforms.
Japan's "low desire society" yesterday is China's "low desire society" today. We will also face the Japanese: few children, low desires: few material desires, no desire to get married, no desire to have children, and no desire to promote their careers.
It's well written, only slightly unrealistic.
It feels very good and the explanation is clear and clear.
A very good book that analyzes the reasons for Japan's low-desire society from many angles. Our questions can be seen from it, and the author provides unique insights.
The content of this book is very real. It reminds me of the current state of some young people. They don't have much ambition or desire, and may be more pursuing stability and comfort. The book provides a thorough analysis of the low-desire society and also provides some enlightening suggestions. I think that for those of us who have just graduated, we can also think about our future development direction and how to find our own position in such a social environment.
Reading this book gave me an understanding of the initiation of Japanese sword battle uniforms.
Japan's "low desire society" yesterday is China's "low desire society" today. We will also face the Japanese: few children, low desires: few material desires, no desire to get married, no desire to have children, and no desire to promote their careers.
It's well written, only slightly unrealistic.
It feels very good and the explanation is clear and clear.
Why don't you write down when it was published?
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