The objects that salespeople sell are actually "people", not products. Communication is an important link in maintaining relationships with customers and a key factor in determining the success of sales. "Sales Communication" explains sales communication skills from nine aspects: good opening remarks, learning to listen, being good at asking questions, saying good polite words, saying good professional words, saying good compliments, handling customer objections, doing a good job in sales service, and communicating taboos. The language in the book is easy to understand, and combined with classic sales cases, it teaches salespeople how to talk to customers and how to listen to customers, thereby helping salespeople win orders and improve sales performance.
