This book is a practical guide for small and medium-sized enterprises to attract investment. The author starts from the importance and basic knowledge of investment promotion, and summarizes reference methods and specific suggestions on how to form an investment promotion team, formulate investment promotion plans, implement investment promotion plans, investment promotion processes, deliver investment promotion speeches, and problems that should be avoided in investment promotion. It is highly targeted and has guiding significance for small and medium-sized enterprises in investment promotion.
Reader comments
The author talked about the importance and basic knowledge of investment promotion, and also gave very targeted suggestions on building a team and formulating plans. I like the part about investment marketing in the book. It makes me understand that investment is not just about selling products, but also an important way to build a brand and establish a value chain. The content in the book is easy to understand, just like chatting with friends, it is easy to understand.
The author talked about the importance and basic knowledge of investment promotion, and also gave very targeted suggestions on building a team and formulating plans. I like the part about investment marketing in the book. It makes me understand that investment is not just about selling products, but also an important way to build a brand and establish a value chain. The content in the book is easy to understand, just like chatting with friends, it is easy to understand.
It's very systematic and can be used as a tool.