Internet + Film and Television: Creating a Film and Television Ecosystem in the Multi-Screen Era

With the advent of the era of triple network integration and multi-screen integration, the industrial chain of China's film and television industry is undergoing profound changes. In terms of film and television content production, the Internet has broken the "resource barrier" of film and television creation and expanded the development space of film and television. In terms of film and television marketing, the role of traditional film and television marketing is gradually weakening, while Internet marketing that can integrate big data, social media, and fan economy is more influential. This book reveals the characteristics of the deep integration of "Internet + film and television" from aspects such as content production, investment methods, business models, marketing methods, and ecological construction of the film and television industry, and deeply explores the transformation and development of the film and television ecosystem, providing reference and guidance for relevant practitioners.