A country bumpkin who graduated from a top-tier university, he made a little money running a bookstall with his girlfriend while they were still students and built up quite a few connections in the publishing industry. After graduation, he went to Beijing but didn't look for a job. Instead, he chose to keep pursuing his entrepreneurial dreams and set out to build an online shopping empire. After his funding fell through and his girlfriend cheated on him, he happened to meet an unassuming overseas returnee, who helped him realize his dream of creating an online shopping System and also brought him a romantic relationship. But the road to entrepreneurship is full of obstacles, and power players from every quarter are eager to compete. As the internet era gives way to the mobile internet era and then the big data era, can he seize every opportunity and stay ahead of the curve? Can he keep building his business empire? Can a romance become a lifelong love? Follow his life through its ups and downs and find out.